Helm (“we,” “our,” “us”) values your privacy. This Privacy Policy explains how we collect, use, store, and share your information when you use our website (helmseo.com), platform, and related services (the “Services”). By using Helm, you consent to this Privacy Policy.

1. Information We Collect

1.1 Information You Provide:

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• Account details: name, email address, billing information.
  
• Content you upload or generate using Helm.
  
• Communications with us (support requests, feedback).
  

1.2 Information Collected Automatically:

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• Device and browser information.
  
• Log data (IP address, access times, pages viewed).
  
• Usage data (features used, settings, activity within the platform).
  

1.3 Information From Third Parties:

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• If you connect integrations (e.g., Google Analytics, Search Console), we access and process data from those services to deliver functionality.
  

2. How We Use Your Information

We use your information to:

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• Provide, operate, and improve Helm’s Services.
  
• Process transactions and deliver billing.
  
• Respond to support requests and communicate with you.
  
• Send service-related notices (account changes, security alerts).
  
• Send marketing communications (with opt-out options).
  
• Monitor and protect the security of the Services.
  
• Comply with legal obligations.
  
  

3. Cookies and Tracking Technologies

Helm uses cookies and similar technologies to:

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• Keep you logged in and maintain session state.
  
• Remember preferences and settings.
  
• Analyze site traffic and usage patterns.
  
• Support marketing and advertising campaigns.
  

Types of Cookies We Use:

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• Essential Cookies — required for basic site functionality.
  
• Analytics Cookies — help us understand usage and improve the platform.
  
• Marketing Cookies — used to deliver relevant ads and measure effectiveness.
  

Your Choices:

• You can control cookies through your browser settings. If you are located in a jurisdiction that requires consent before placing non-essential cookies, we will comply with those requirements when applicable.
  
• Opting out may affect functionality.
  

4. Sharing of Information

We do not sell your data. We may share information with:

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• Service providers (e.g., hosting, payment processing, analytics).
  
• Legal authorities when required to comply with laws.
  
• Business transfers if Helm is acquired, merged, or reorganized.
  

5. Data Retention

• We retain data as long as necessary to provide the Services and comply with legal obligations.
  
• Upon account deletion, we will delete or anonymize personal data within 30 days, subject to backup or legal retention requirements.
  

6. Security

We use commercially reasonable technical and organizational safeguards to protect data from unauthorized access, alteration, disclosure, or destruction. No system is 100% secure, and you use Helm at your own risk.

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7. Google Analytics 4 and Search Console Data Integration

What Data We Access:

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When you connect your Google Analytics 4 (GA4) and Google Search Console (GSC) accounts to Helm, we access and process the following data with your explicit consent:

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From Google Analytics 4:

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• Website traffic metrics (sessions, users, pageviews)
• Page performance data (bounce rates, engagement metrics)
• Traffic source and medium information
• Device and browser data
• Geographic data (country/region)
• Time-series traffic data for trend analysis

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From Google Search Console:

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• Search query performance (clicks, impressions, click-through rates)
• Keyword ranking positions and changes
• Page-level search performance data
• Website indexing status and technical SEO metrics

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How We Use This Data:

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• Analytics Dashboard: Display consolidated performance metrics across your connected properties
• Content Intelligence: Analyze which content performs best to inform content strategy recommendations
• SEO Insights: Identify keyword opportunities and track ranking improvements
• Reporting: Generate client reports combining GA4 and GSC data with our content analytics
• Trend Analysis: Compare performance over time periods for strategic insights

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Your Control Over This Data:

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• Consent Required: We only access your GA4 and GSC data after you explicitly authorize the connection through Google's OAuth process
• Selective Access: You choose which GA4 properties and GSC sites to connect
• Revoke Access: You can disconnect your Google accounts at any time through your Helm settings, which immediately stops our access to new data
• Data Deletion: Upon disconnection, we will delete your GA4 and GSC data within 30 days, except where required for legitimate business purposes or legal obligations

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Data Security and Storage:

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• Secure Authentication: We use Google's OAuth 2.0 protocol with encrypted token storage
• Encrypted Storage: All GA4 and GSC data is encrypted both in transit and at rest
• Limited Access: Only authorized Helm systems and personnel can access this data for the purposes stated above
• No Data Sale: We never sell, rent, or share your GA4 or GSC data with third parties for their commercial purposes

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Data Retention:

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• Active Accounts: We retain GA4 and GSC data for the duration of your active Helm subscription to provide ongoing analytics and insights
• Account Termination: Upon account closure or service termination, we delete this data within 30 days
• Legal Requirements: Some data may be retained longer if required by law or for legitimate business purposes (e.g., billing disputes, security investigations)

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Third-Party Integration:

Your GA4 and GSC data remains subject to Google's privacy policies and terms of service. We act as a data processor for this information, using it solely to provide Helm's services to you. We do not combine this data with other datasets for purposes beyond those stated in this policy.

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8. International Data Transfers

Your data may be stored and processed in the United States, the EU, or other countries where Helm or its service providers operate. By using Helm, you consent to cross-border transfers, even where protections may differ from your local laws.

9. Your Rights

Depending on your location (e.g., under GDPR or CCPA), you may have rights to:

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• Access your personal data.
  
• Request correction or deletion.
  
• Object to or restrict processing.
  
• Withdraw consent for marketing.
  
• Request portability of your data.
  
  

To exercise rights, contact us at privacy@helmseo.com.

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California Privacy Rights — Helm does not sell your personal information. If you are a California resident, you may have additional rights under the California Consumer Privacy Act (CCPA/CPRA), including the right to request access to, deletion of, or correction of your personal information. To exercise these rights, contact us at privacy@helmseo.com.

910. Children’s Privacy

Helm is not directed to children under 13, or under the age of digital consent in your jurisdiction (16 in some regions). We do not knowingly collect personal data from children. If we become aware that we have collected data from a child, we will delete it promptly.

11. Changes to This Policy

We may update this Privacy Policy from time to time. Updates will be posted at helmseo.com/legal/privacy-policy with a revised “Last Updated” date. Continued use of the Services means you accept the changes.

12. Contact Us

If you have questions about this Privacy Policy, how Helm handles your data, or wish to exercise your privacy rights under applicable law, please contact us at
📧 privacy@helmseo.com
📍 Helm LLC,

250 Princeton Ave #104Gladstone, OR 97027